FlyKicks Software on New Tween flyPhone

Firefly Mobile and Avanquest Software Announce flyKicks(TM) Software on New Tween flyPhone(TM)

CHICAGO and DENVER, Oct. 11 (medianowonline)-Firefly Mobile, America's leading designer, developer and manufacturer of innovative technology-based mobile products for kids and tweens, and Avanquest, a global developer of best-selling personal and professional software, jointly announce the debut of flyKicks(TM) software for the new Firefly Mobile flyPhone(TM). The flyKicks(TM) software, included free with the flyPhone(TM) will allow users unprecedented ability to customize and personalize their phones by giving them the ability to create their own unique ring tones, wall papers and slide shows all for free and to share them with their friends.


flyKicks(TM) is a customized version of Avanquest's popular Mobile PhoneTools software. flyKicks(TM) provides unsurpassed customization and entertainment options for tween users of the flyPhone(TM). flyKicks(TM) is also the portal to the flyStore, which features a wide array of downloadable for purchase games, music, ring tones, wallpapers and video from leading tween content suppliers parents trust.


The flyPhone(TM) is designed with a patent pending electro-luminescent keypad that automatically morphs to game controller, MP3 and video controller or full numbered keypad based on the flyPhone(TM) feature being used. In addition, the sleek, lightweight handset design will appeal to technologically and fashion savvy tweens.


"We are thrilled to be entering a new market," says David Wright, president, Denver based Avanquest OEM Division. "Firefly Mobile's proven strength in mobile solutions for kids and tweens coupled with Avanquest's innovative technology synchronize very well and allows us to reach an underserved segment of the market."


"Avanquest has developed powerful and highly intuitive tools that let tweens create personalized content for their phone," says Patrick Marry, CEO of Firefly Mobile. "We are thrilled to be able to bring these innovative and industry leading capabilities to our MVNO subscribers through our flyPhone(TM)."


ABOUT AVANQUEST SOFTWARE


Avanquest Software is a global developer of best-selling personal and professional software designed for utilities, office productivity, communications and mobility worldwide. Avanquest Software products are marketed in over 100 countries, through OEM partnerships, e-commerce, and IT resellers. Founded in 1984 as BVRP Software and listed since December 1996 on Euronext (ISIN FR0004026714), Avanquest Software forms part of the Eurolist, NextEconomy segment and SBF 250 index. Additional information on Avanquest Software is available at http://www.avanquest.com/.


ABOUT FIREFLY MOBILE


Firefly Mobile is dedicated to making everyday life easier by providing unique mobile products for niche markets.


The original Firefly Blue phone is winner of the 2007 Red Herring 100 Award, 2006 Consumer Electronic Association "Best of Innovations" Award, 2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless Device. The company's products are targeted to children from ages 5-12 and are available at major retailers in the U.S. including Target, Toys R Us, Kmart, BarnesandNoble.com, as well as regional mobile phone operators. Firefly Mobile presently manufactures cell phones for the U.S., Latin America, Europe and Australia. For more information, please visit http://www.fireflymobile.com/.